hebel. today · 6 November 202620 / 74

Business · Startups

Build your startup through high-agency experiments

High-agency founders bypass traditional outreach by forcing direct engagement with their target market. Max, a founder of Legora, secured his first design partner by walking into a law firm and threatening to approach their…

High-agency founders bypass traditional outreach by forcing direct engagement with their target market. Max, a founder of Legora, secured his first design partner by walking into a law firm and threatening to approach their competitor if he could not secure a meeting (Ivan Landabaso from Startup Riders). Legora reached $200M in ARR by allowing law firms to build their own apps on its platform, turning every client into a sticky partner (Ivan Landabaso from Startup Riders). Daytona similarly prioritizes high-touch attention, organizing invite-only meetups and hackathons to reach potential users rather than relying on cold email (The Split).

  • Stephen Titus discovered the market for Faved by interviewing users of his failing product, Emit, instead of shutting it down immediately (Produced Newsletter).
  • Product managers should write strategy alone without AI to avoid the rat race of supercharged bullshit management, says David Pereira (David Pereira from Untrapping Product Teams).
  • Founders who build projects judge success by customer actions like signing up or paying, while those who only think about ideas judge them by mood (WESTENBERG).

Try today · 45 min

Interview three users of your current project or a recent failure to identify one specific, unaddressed pain point.

Ask what they were trying to do when they encountered the biggest obstacle.

You need

  • A list of 3-5 past or current users
  • A phone or video call link

Steps

  1. Contact three people who used your project.
  2. Ask them to describe the exact work they were trying to finish.
  3. Identify the specific point where they felt stuck.
  4. Record the exact language they use to describe that frustration.
LinkedIn X

Sources

  1. Ivan Landabaso, Startup Riders ✎ Written by a personThis breakdown of Legora details how building a platform for law firms to create their own apps generates sticky, long-term revenue.

  2. David Pereira, Untrapping Product Teams ✎ Written by a personThis piece argues for human-led strategy and warns against using AI to shortcut the difficult work of understanding customers.

  3. Produced NewsletterStephen Titus explains how investigating a failing product through user interviews uncovered the actual market need for his current startup.

  4. The SplitIvan Burazin explains why high-touch events like meetups and hackathons generate more attention than cold outreach for early-stage companies.

  5. WESTENBERGThis article outlines why shipping small projects provides founders with necessary customer contact and skills that thinking alone fails to deliver.

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