Product Management Evolution
Product teams now face a bottleneck in strategic selection rather than engineering output, as organizations like Dazzle AI report that 90% to 100% of code is generated by AI. To prevent the production of unneeded noise, Kevin Payne advises teams to adopt a four-decision sequence—target, destination, support, and distribution—before commissioning any AI-generated asset. By defining the specific buyer, the demand, and the evidence supporting a feature first, teams ensure that AI production serves a validated business goal. This transition requires product managers to act as value maximizers who challenge AI-generated briefs, as seen when Stefania…
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