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Design Thinking

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4 November 2026

The tension between rapid iteration and deep problem framing

Some designers argue that the most effective way to solve complex problems is to treat framing and solving as the same cognitive process. By building precise mental models of a problem, the solutions often reveal themselves as obvious, transforming a…

3 November 2026

Design your own taste profile

AI models often default to a narrow aesthetic, leading to generic results unless you force a wider range of possibilities. You can overcome this by using a design buffet, a method where you request ten distinct mockups for a single…

2 November 2026

Stop solving the wrong problem before you build

Most organizations struggle because they define problems through the lens of their own tools rather than human motives. When you focus on the "what"—such as a feature request or a new software tool—you often miss the underlying "why" that drives…

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