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Cited in hebel. today

Sun 15 Nov · Science · 3 sourcesMechanisms or empathy: how to bridge the scientific meaning gapTKsworld argues that communicators must deconstruct complex topics into fundamental mechanisms to make information useful. By asking why sodium enters a neuron or how a business…
Tue 10 Nov · Science · 6 sourcesTranslating science through personal relevanceCentering the individual. Elisabeth Marnik argues that scientific communication succeeds when it connects research to tangible benefits for the public rather than focusing on institutional funding.…

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